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    Exam 2: Analyzing the Marketing Environment
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    Which of the Following Terms Is Used in the BCG
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Which of the Following Terms Is Used in the BCG

Question 117

Question 117

Multiple Choice

Which of the following terms is used in the BCG product portfolio analysis to refer to a product that has high market share in a high-growth market?


A) cash cow
B) star
C) dog
D) question mark
E) champion

Correct Answer:

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