Which of the Following Holds True for Psychographics

Multiple Choice

Which of the following holds true for psychographics?

A) It refers to the segmentation of consumers based on the worth they get from products or services.
B) It refers to the segmentation of consumers on the basis of where they live.
C) It refers to the segmentation of consumers on the basis of how consumers describe themselves.
D) It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers.
E) It refers to the segmentation of consumers on the basis of easily measured, objective
Characteristics such as age, gender, income, and education.