Multiple Choice
A chainsaw company markets its products only in areas with forests.This is an example of:
A) geographic segmentation.
B) benefit segmentation.
C) demographic segmentation.
D) loyalty segmentation.
E) psychographic segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q19: Personal ideas and feelings about a product
Q63: A company uses a youth icon to
Q64: Which of the following holds true for
Q65: When people describe themselves by using those
Q68: Which of the following holds true for
Q69: One disadvantage of repositioning is that the
Q71: "Value" as a positioning strategy refers to
Q72: The car is targeted at customers in
Q79: The degree to which firms should segment
Q96: Market positioning involves a process of defining