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A Company Uses a Youth Icon to Endorse Its New

Question 63

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A company uses a youth icon to endorse its new range of biker glasses.The commercial symbolizes youth and freedom.An individual who wants to live a life of freedom would be attracted to the ad.This is an example of:


A) self-concept.
B) ideal point.
C) self-value.
D) lifestyle.
E) self-morals.

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