Multiple Choice
Which of the following holds true for the term PSYTE cluster?
A) It refers to the display in two or more dimensions, the position of products or brands in the consumer's mind.
B) It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
C) It refers to the grouping of all neighbourhoods in Canada into 60 different lifestyles bundles.
D) It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
E) It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.
Correct Answer:
Verified
Correct Answer:
Verified
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