Customer Lifetime Value (CLV) Refers to The

Multiple Choice

Customer lifetime value (CLV) refers to the:

A) sum total of benefits that a vendor promises a customer will receive in return for the customer's associated payment.
B) strategy for managing a company's interactions with customers, clients, and sales prospects.
C) total value of purchases of the customer over a lifetime of patronage.
D) tendency of the customer to stick with the brand even when it is priced higher than an otherwise equal product.
E) the provision of service to customers before, during, and after a purchase.