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    Exam 9: Services the Intangible Product
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    The Basic Problem-Solving Benefits That Consumers Are Seeking Are Called
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The Basic Problem-Solving Benefits That Consumers Are Seeking Are Called

Question 117

Question 117

Multiple Choice

The basic problem-solving benefits that consumers are seeking are called the:


A) augmented product.
B) product mix.
C) customer lifetime value.
D) brand strategy.
E) core customer value.

Correct Answer:

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