Multiple Choice
An assortment of items that the customer sees as reasonable substitutes for one another are called:
A) shopping products.
B) unsought products.
C) product categories.
D) specialty products.
E) convenience products.
Correct Answer:

Verified
Correct Answer:
Verified
Q53: Shopping products/services are products consumers either do
Q72: Some manufacturers prefer to make only private-label
Q109: Joss bought a refrigerator.The refrigerator came with
Q110: A celebrity sportsperson endorses a particular product.A
Q111: Which of the following holds true for
Q112: Products or services toward which customers show
Q114: Product line depth refers to the number
Q116: A coffee shop has differentiated itself from
Q117: The basic problem-solving benefits that consumers are
Q118: One particular cigarette brand is considered a