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    Exam 9: Services the Intangible Product
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    An Assortment of Items That the Customer Sees as Reasonable
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An Assortment of Items That the Customer Sees as Reasonable

Question 115

Question 115

Multiple Choice

An assortment of items that the customer sees as reasonable substitutes for one another are called:


A) shopping products.
B) unsought products.
C) product categories.
D) specialty products.
E) convenience products.

Correct Answer:

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