Multiple Choice
When a service fails to meet the expectations that customers have about how it should be delivered, this situation results in:
A) brand dilution.
B) a service gap.
C) groupthink.
D) disintermediation.
E) cannibalization.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q94: An electronics retail chain asked its customers
Q95: When marketers refer to the fact that
Q96: Kathryn gets a haircut only from Jane,
Q97: A company that specializes in water purifiers
Q98: An ongoing marketing research system that collects
Q100: When a firm is questioning its customers
Q102: Valuemart, a supermarket chain, trains its employees
Q103: An excellent and straightforward method for assessing
Q104: The hotel scored high on the responsiveness
Q117: How do firms define customers' zone of