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    Exam 10: Transacting Value Pricing Concepts and Strategies : Establishing Value
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    When a Firm Is Trying to Match Customer Expectations with Actual
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When a Firm Is Trying to Match Customer Expectations with Actual

Question 61

Question 61

Multiple Choice

When a firm is trying to match customer expectations with actual service through research, it is attempting to reduce the gap.


A) knowledge
B) standards
C) delivery
D) communication
E) communion

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