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    Exam 10: Transacting Value Pricing Concepts and Strategies : Establishing Value
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    Customers' Perceptions of How Well a Service Meets or Exceeds
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Customers' Perceptions of How Well a Service Meets or Exceeds

Question 3

Question 3

Multiple Choice

Customers' perceptions of how well a service meets or exceeds their expectations is referred to as:


A) intangibility.
B) zone of tolerance.
C) service quality.
D) distributive fairness.
E) procedural fairness.

Correct Answer:

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