Question 1

Which is a major advantage of content analysis?

Accepted Answer

A)  It cannot be used to study materials which are not written or recorded. 
B)  It is time consuming and requires a large staff with specialized equipment. 
C)  It is unobtrusive. 
D)  It cannot measure how people experience the "text" or how the text affects them.

Question 2

Dr. Armstrong compared two textbooks. He counted the word "he" 80 times in Book A and 20 times in Book B. He also found Book A contained the word "chairman" 40 times while it only appeared 10 times in Book B. He can conclude

Accepted Answer

A)  students using Book A will become more sexist than those using Book B. 
B)  the words "he" and "chairman" appeared four times more often in Book A than in Book B. 
C)  a teacher who chooses Book A is more sexist than one who chooses Book B. 
D)  Book A is four-times more sexist than Book B.

Question 3

Any measure of social well-being that can inform policy decisions is called

Accepted Answer

A)  policy driver. 
B)  inequality observation. 
C)  social indicator. 
D)  content analysis report.

Question 4

Professor Huang codes the number of times the word "sex" is used in commercials. She is examining

Accepted Answer

A)  manifest content. 
B)  ecological content. 
C)  latent content. 
D)  corroboration.

Question 5

While using existing statistics can bring a wealth of quality research, one has to be mindful of reliability issues. Discuss some of the issues of reliability when using existing statistics.

Accepted Answer

The answer of While using existing statistics can bring a...

Question 6

Many lobbying groups use the findings from content analysis of television programs to make inferences about the state of American culture the degradation of American values, etc.). Given what you have learned about content analysis, is this an inappropriate use of content analysis findings? Why or why not?

Accepted Answer

The answer of Many lobbying groups use the findings from...

Exam 11: Nonreactive Research and Secondary Analysis

Which is a major advantage of content analysis?

Dr. Armstrong compared two textbooks. He counted the word "he" 80 times in Book A and 20 times in Book B. He also found Book A contained the word "chairman" 40 times while it only appeared 10 times in Book B. He can conclude

Any measure of social well-being that can inform policy decisions is called

Professor Huang codes the number of times the word "sex" is used in commercials. She is examining

While using existing statistics can bring a wealth of quality research, one has to be mindful of reliability issues. Discuss some of the issues of reliability when using existing statistics.