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    Foundations of Marketing Study Set 3
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    Exam 11: Developing and Managing Goods and Services
  5. Question
    Services Are Vulnerable to Heterogeneity
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Services Are Vulnerable to Heterogeneity

Question 5

Question 5

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Services are vulnerable to heterogeneity. Explain this issue, and discuss different ways in which heterogeneity can occur in service delivery.

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Services delivered by people are suscept...

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