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    Foundations of Marketing Study Set 3
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    Exam 11: Developing and Managing Goods and Services
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    Because of Perishability of Services, Service Marketers Cannot Plan for Demand
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Because of Perishability of Services, Service Marketers Cannot Plan for Demand

Question 10

Question 10

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Because of perishability of services, service marketers cannot plan for demand that fluctuates according to day of the week, time of day, or season.

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