When Chrysler Produces New Model Vehicles, It Discontinues Production of Previous

Multiple Choice

When Chrysler produces new model vehicles, it discontinues production of previous year's model. However, when Apple brings out a new iPhone, it continues to produce the previous version for at least some period of time. Chrysler's new­product strategy is an example of a(n) , while Apple's strategy is an example of a(n) .

A) functional modification; quality modification
B) product modification; line extension
C) product lining; product bundling
D) product extension; brand extension
E) brand extension; product bundling