Multiple Choice
Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to advance directly to regional commercialization of the new product. In this instance, they are contemplating skipping the phase of the new-product development process.
A) screening
B) test marketing
C) product development
D) business analysis
E) idea generation
Correct Answer:
Verified
Correct Answer:
Verified
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