Multiple Choice
Marketers at Starbucks generated several ideas for new food products. Management assessed these ideas to determine whether or not they were consistent with Starbucks' objectives and resources. Several product ideas were dropped after this analysis. The next stage of development for the remaining product ideas is:
A) product development.
B) idea screening.
C) concept testing.
D) business analysis.
E) test marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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