Frito Lay Introduces a New Variety of Doritos Initially in Ft

Multiple Choice

Frito Lay introduces a new variety of Doritos initially in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in the whole of the selected states, then in the adjacent states, and finally in the entire country. Frito-Lay is using a for its new variety of Doritos.

A) multi-stage introduction
B) rollout approach
C) test-market expansion
D) mass commercialization
E) trickle-down approach