Multiple Choice
Safe Auto Insurance asserts "minimum coverage for minimum budgets" for its automobile insurance. Which of the following best describes Safe Auto's approach?
A) Customers often use price as an indicator of quality, and Safe wants to be seen as a low quality provider.
B) The type of advertising used by Safe makes insurance more tangible to the customer.
C) Safe wants to reassure customers that it provides the highest level of service quality available.
D) Because market conditions limit price rise on auto insurance, Safe uses this approach to gain customers.
E) For certain services, customers look for the low-cost provider, which is what Safe claims to be.
Correct Answer:
Verified
Correct Answer:
Verified
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