Which of the Following Statements Is True of the Test

Multiple Choice

Which of the following statements is true of the test marketing stage of the new-product development process?

A) Test marketing is simply an extension of the screening and development stages.
B) All the products that undergo test marketing must be launched.
C) Test marketing allows marketers to expose a product in a natural marketing environment to measure its sales performance.
D) In test marketing, a small sample of potential buyers is presented with a product idea to determine their attitudes regarding the product.
E) Test marketing enables companies to eliminate the risk of product failure.