Multiple Choice
PepsiCo has developed a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?
A) There are research and audit services available in the test area.
B) Retailers in the test area would be cooperative.
C) Testing efforts would not be easily jammed by competitors.
D) Tourism is a major industry in the test area.
E) The test area has stable year-round sale of soft drinks.
Correct Answer:
Verified
Correct Answer:
Verified
Q74: Which of the following statements is true
Q75: American Life utilizes portfolios with leather look
Q76: A run-out approach of product deletion:<br>A) lets
Q77: The point in time when a significant
Q78: Kate, the owner of K's Tanning Salon,
Q80: When marketers at Nabisco met with groups
Q81: The fact that services cannot be stored
Q82: Venture team members usually come from the
Q83: A brand manager in a multiproduct firm
Q84: Because services are intangible by nature, marketers