One Disadvantage of Test Marketing a New Product Is That

Multiple Choice

One disadvantage of test marketing a new product is that:

A) the product is distributed on a regional basis.
B) competitors may copy the product and rush to introduce a similar product.
C) the results give little indication of the product's future success.
D) price, advertising, and packaging cannot be varied from market to market.
E) it does not allow marketers to measure the extent of repeat purchases.