True/False
The ability to customize services to match the specific needs of individual customers is an advantage to service marketers as it enables them to offer standardized packages.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q80: When marketers at Nabisco met with groups
Q81: The fact that services cannot be stored
Q82: Venture team members usually come from the
Q83: A brand manager in a multiproduct firm
Q84: Because services are intangible by nature, marketers
Q86: One disadvantage of test marketing a new
Q87: Which of the following best illustrates functional
Q89: Prudential Insurance uses "the Rock of Gibraltar
Q90: The management team at Tablerock Foods believes
Q149: The decision to drop a product should