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    Foundations of Marketing Study Set 3
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    Exam 11: Developing and Managing Goods and Services
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    The Ability to Customize Services to Match the Specific Needs
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The Ability to Customize Services to Match the Specific Needs

Question 85

Question 85

True/False

The ability to customize services to match the specific needs of individual customers is an advantage to service marketers as it enables them to offer standardized packages.

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