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    Foundations of Marketing Study Set 3
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    Exam 11: Developing and Managing Goods and Services
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    Because Services Are Intangible by Nature, Marketers Should Downplay the Tangible
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Because Services Are Intangible by Nature, Marketers Should Downplay the Tangible

Question 84

Question 84

True/False

Because services are intangible by nature, marketers should downplay the tangible cues associated with a particular service.

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