Multiple Choice
Victor thinks that a Lexus coupe is a quality vehicle. Yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of is relative or difficult to describe without a basis of comparison.
A) consistency of quality
B) level of quality
C) product differentiation
D) quality rollout
E) product positioning
Correct Answer:

Verified
Correct Answer:
Verified
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