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    Foundations of Marketing Study Set 3
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    Exam 11: Developing and Managing Goods and Services
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    During the Commercialization Phase of the New-Product Development Process, Plans
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During the Commercialization Phase of the New-Product Development Process, Plans

Question 96

Question 96

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During the commercialization phase of the new-product development process, plans for full-scale manufacturing and marketing are refined and settled.

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