Multiple Choice
Morgan is interested in upgrading to a new sofa for her apartment. She browses the Internet to check new models of her favorite sofa brand and gets information on the style and color of couches. However, she can't actually sit on a new model of sofa to determine its comfort level. Morgan is able to evaluate the modifications to the sofa, but not the modifications.
A) quality; functional
B) quality; aesthetic
C) aesthetic; functional
D) functional; quality
E) functional; aesthetic
Correct Answer:

Verified
Correct Answer:
Verified
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