A Group of Managers Has Been Assigned the Task of Developing

Multiple Choice

A group of managers has been assigned the task of developing a new product. The group is now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at the stage of the new-product development process.

A) business analysis
B) product testing
C) idea generation
D) commercialization
E) screening