Multiple Choice
Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packing, International Paper Inc. segments its market based on:
A) customer size.
B) psychographics.
C) demographics.
D) use of product.
E) geographic location.
Correct Answer:

Verified
Correct Answer:
Verified
Q47: Kelly's Kids is a home-based business that
Q64: Discuss the difference between sales forecasts and
Q90: Demographic characteristics are commonly used to segment
Q95: Family life cycle is a psychological dimension
Q158: The sales forecasting method that involves making
Q164: How do business markets differ from consumer
Q167: The Gap Inc. has recently produced a
Q168: Scenario 5.2<br>Use the following to answer the
Q180: When using personality characteristics as a market
Q181: To find a target market,a firm can