Meghan Intends to Open a House-Cleaning Business and Is Considering

Multiple Choice

Meghan intends to open a house-cleaning business and is considering several market segments. She has identified four segments for consideration; young urban singles, young married professionals, senior citizens, and college students. She has just completed an analysis of these four segments by assessing such factors as sales estimates, competition, and estimated costs. Meghan is now ready for implementing the next step in the target market selection process, which is to:

A) identify the appropriate targeting strategy.
B) determine which segmentation variables to use.
C) develop market segment profiles.
D) evaluate relevant market segments.
E) select specific target markets.