Smart Balance Produces a Line of Milk Products That Are

Multiple Choice

Smart Balance produces a line of milk products that are lactose-free. The milk comes in pint, quart, and half-gallon cartons, as well as 16-ounce glass bottles. Smart Balance sells its pint cartons to school systems, its quart and half-gallon cartons to grocery stores, and its glass bottles to vending machine operators. Smart Balance appears to use a(n) _____ strategy in marketing its product to a target market that is likely to be _______.

A) undifferentiated; homogeneous
B) undifferentiated; heterogeneous
C) differentiated; homogenous
D) differentiated; heterogeneous
E) concentrated; heterogeneous