Multiple Choice
Scenario 2.1
Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights.
-Refer to Scenario 2.1. In Southwest Airlines' SWOT analysis, the rising gas prices are a(n) .
A) hindrance
B) strength
C) threat
D) weakness
E) opportunity
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Corporate strategy determines the means for utilizing
Q35: A market is a group of individuals
Q57: A strategic window results from the right
Q67: Avio Gliding Air Academy is developing its
Q68: Based on the work by the Boston
Q69: According to the Boston Consulting Group, marketers
Q70: To formulate a marketing strategy, one must
Q72: In addition to revising their organization's mission
Q75: Give a brief account of a marketing
Q76: Anabell is willing to buy more goods