If Orca Motor Company, an American Multinational Automaker, Measured and Evaluated

Multiple Choice

If Orca Motor Company, an American multinational automaker, measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the automobile industry, it would be engaging in the process of:

A) total quality management.
B) internal marketing.
C) external marketing.
D) SWOT analysis.
E) benchmarking.