The Evergreen Corporation Conducts a SWOT Analysis of Its Competition

Multiple Choice

The Evergreen Corporation conducts a SWOT analysis of its competition, and sees a marketing opportunity for its new Evergreen restaurant. It develops its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Evergreen's plan includes a marketing objective to make a profit of 5% in the first year of operation. So far, the owners of the Evergreen restaurant have eliminated a key piece of the marketing plan, which is .

A) specifying how they will achieve their marketing objective
B) how they will address their competitors' prices
C) coming up with a quantitative measure for their objective
D) developing a qualitative measure for their objective
E) assessing their weaknesses