JC Penney Is Presently Involved in a Process of Assessing

Multiple Choice

J.C. Penney is presently involved in a process of assessing marketing opportunities and resources, determining marketing objectives, redefining marketing strategies, and developing guidelines for implementation and control. It is evident, then, that J.C. Penney is involved in the process of:

A) benchmarking.
B) marketing planning.
C) total quality management.
D) SWOT analysis.
E) market capitalization.