Multiple Choice
Shenshen Zhongxing Telecom (ZTE) is a Chinese company that is the only telecommunications company in China that produces and markets an inexpensive camera phone to sell to middle class Chinese living in urban areas.Because ZTE targets a single segment within a limited geographical area, it can be said to have a(n) :
A) promotional emphasis
B) niche competitive advantage
C) relationship building advantage
D) comparative advantage
E) differential competitive advantage
Correct Answer:
Verified
Correct Answer:
Verified
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