Vegetarians Have the Upper Hand in Mumbai, India, Where Not

Multiple Choice

Vegetarians have the upper hand in Mumbai, India, where not eating meat is a centuries-old tradition.In a booming Indian economy, the vegetarians are outnumbering the meat-eaters in many metropolitan areas.In response to this growing vegetarianism (especially among the middle class) , franchises like Pizza Hut have created 100 percent vegetarian menus.By eliminating all meat from pizzas, the Indian Pizza Huts have engaged in a _____ strategy.

A) product
B) place
C) promotion
D) production
E) pricing