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    Introduction to Business
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    Exam 11: Creating Products and Pricing Strategies to Meet Customers Needs
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    The First Step in the New Products Planning Process Is
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The First Step in the New Products Planning Process Is

Question 146

Question 146

Multiple Choice

The first step in the new products planning process is:


A) brainstorming
B) building a prototype
C) setting a new-product mission
D) setting new-product goals
E) conceptualizing

Correct Answer:

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