Multiple Choice
_____ segmentation is based on what the product will do rather than on consumer characteristics.
A) Benefit
B) Volume
C) Demographic
D) Psychographic
E) Logical
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q56: _ involves creating a unique marketing mix
Q57: Products that are bought after comparing price,
Q58: Finding a place to live in Mumbai,
Q59: Maria Manow is planning to sell handmade
Q60: A basic form of market segmentation that
Q62: Miller Nwagi will not ride in elevators
Q64: In which stage of the product life
Q65: A pharmaceutical company with headquarters in India
Q126: What are the two classifications of business
Q180: What is the marketing concept?