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    Exam 11: Creating Products and Pricing Strategies to Meet Customers Needs
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    A Basic Form of Market Segmentation That Uses Such Variables
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A Basic Form of Market Segmentation That Uses Such Variables

Question 60

Question 60

Multiple Choice

A basic form of market segmentation that uses such variables as age, education, and income is called:


A) benefit
B) demographic
C) psychographic
D) population
E) none of the above

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