Finding a Place to Live in Mumbai, India, Has Been

Multiple Choice

Finding a place to live in Mumbai, India, has been getting harder these days for people who are not vegetarians.Vegetarianism is a centuries-old custom among the Indian population, but the requirement is becoming more obvious as non-vegs are being segregated from vegs.This is important consumer information to a McDonald's franchisee and reflects how _____ shapes consumer behavior.

A) consumer expectation
B) stimulus reaction
C) culture
D) geographic segmentation
E) consumer impulse