A Recent Seminar on Attracting Retail Customers Addressed the Following

Multiple Choice

A recent seminar on attracting retail customers addressed the following fact: "Time is on the mind of the consumer.If you ask anybody you know, 'Would you rather have an extra day off or an extra day's pay?' people in America would take the time off 2-to-1." This topic indicates that these retailers supported a need for more _____ segmentation to reach the time-poor consumer.

A) psychographic
B) geographic
C) benefit
D) volume
E) concentrated