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The Value Curve

Question 3

Multiple Choice

The value curve:


A) Is identical to the product life-cycle curve
B) Identifies the sources of variations of the cost for delivering a product or a service over time
C) Describes the evolution of the value of a product or service over time for customers
D) Allows analysts to see the key performance attributes that deliver value to customers, and any gaps in the market

Correct Answer:

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