Multiple Choice
The main lesson of differentiation is that:
A) Differentiation is about offering standard high quality product features
B) Differentiation means identifying all possible interactions between the firm and its customer and questioning how these interactions can be modified to deliver greater value to the customer
C) Differentiation means distinguishing between different customers
D) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: If social and psychological factors play a
Q2: The two sides of the potential sources
Q3: The value curve:<br>A)Is identical to the product
Q5: Multidimensional scaling is a statistical technique that
Q6: The difference between search goods and experience
Q7: Differentiation means making your product or service
Q8: On the demand side of differentiation the
Q9: Which of the following industries offers more
Q10: One can synthesize the demand side of
Q11: Because all complex products and services serve