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    Contemporary Strategy Analysis Study Set 1
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    Exam 10: Differentiation Advantage
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    Multidimensional Scaling Is a Statistical Technique That Can Yield a Perceptual
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Multidimensional Scaling Is a Statistical Technique That Can Yield a Perceptual

Question 5

Question 5

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Multidimensional scaling is a statistical technique that can yield a perceptual or product space map like Fig.10.1,which can help you understand customers' multidimensional needs, or perceptions of their needs

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