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    Marketing Study Set 3
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    Exam 1: Marketing Creating and Capturing Customer Value
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    When Customers Don't Know What They Want or Don't Even
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When Customers Don't Know What They Want or Don't Even

Question 23

Question 23

Multiple Choice

When customers don't know what they want or don't even know what's possible,the most effective strategy is ________ marketing.


A) customer-driven
B) customer-driving
C) societal
D) production
E) product

Correct Answer:

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