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    Exam 1: Marketing Creating and Capturing Customer Value
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    Customers Can Be Classified into Four Relationship Groups,according to Their
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Customers Can Be Classified into Four Relationship Groups,according to Their

Question 27

Question 27

True/False

Customers can be classified into four relationship groups,according to their profitability and projected loyalty.With reference to this classification,"barnacles" are potentially profitable but not loyal.

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