Nickson Released a New Range of Watches That Were Titled

Multiple Choice

Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills.These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions.Such a measure to entice customers to buy one's products aims at creating ________.

A) customer equity
B) relationship marketing campaign
C) customer-perceived value
D) equitable relationship
E) societal marketing campaign