After a Persistent Drop in Its Market Share Despite Launching

Essay

After a persistent drop in its market share despite launching new products,Nordbeck Inc.decided to closely examine its working for any internal causes of this problem.For this purpose,Helen Nordbeck,the CEO of the company,called for a meeting with the department heads.During the meeting,the marketing and sales department managers began blaming each other for the dropping sales and then,Helen realized that both these departments worked independently without any collaboration.What are the actions Nordbeck Inc.should take to bring its marketing and sales functions close together?