Which of the Following Is True with Regard to a Good

Multiple Choice

Which of the following is true with regard to a good MIS?

A) It solely aims at maximizing the amount of data that is generated irrespective of feasibility or requirements.
B) It typically uses only external sources of data for conducting marketing research.
C) It consists of people and procedures dedicated to the assessment and generation of customer insights.
D) It reduces the role of marketing managers in the strategic planning process by holding them responsible for marketing research only.
E) It eliminates the need to assess the marketing information needs of the organization before developing the research plan.